Updated for 2020 coronavirus time
Making money is all about identifying opportunity and doing everything possible to succeed until that window of opportunity closes. But most people are too afraid to take any major risks. Why should we when we have the luxury of employment to keep us comfortably numb.
The two most common people who take risks are: 1) those who start with little or nothing, and who therefore have little or nothing to lose, and 2) those who come from rich families and who also don’t have anything to lose. When your name is William Henry Gates III, you’re not exactly going to starve on the streets if you drop out of college.
For those of us in the middle class, we only make a change once we’re agitated enough to take action. For me, I decided I had enough of banking after 13 years because the correlation between reward and performance broke down after the financial crisis.
After 10+ years of writing online and 13 years of researching every single industry for my job in finance, this post will identify reasons why blogging could very well be the best business in the world that anybody can start. The internet, after all, will be a lifelong trend.